Guest column: Small businesses can use digital analytics to improve their marketing - Albert Lea Tribune

Guest column: Small businesses can use digital analytics to improve their marketing – Albert Lea Tribune

Guest Column by Dean Swanson I have visited with several small business CEOs who do not attempt to use analytics in their marketing strategies because they are “not tech savvy.” Unfortunately, trying to understand the effectiveness of your marketing efforts without access to measurable results means your business is flying blind. Dean Swanson Most marketing…

SoftBank enters Axiata’s digital marketing arm

SoftBank enters Axiata’s digital marketing arm

KUALA LUMPUR: Axiata Group Bhd’s subsidiary ADA is aiming to grow to a more than US$2bil (RM8.23bil) business in the next five years, after the company announced an alliance with SoftBank Corp which would invest US$60mil (RM247mil) in ADA. The investment aims to expand and accelerate ADA’s analytics, data and artificial intelligence (AI) digital marketing…

Digital Marketing Spending Market is ready for its next Big Move | Johnson & Johnson, Comcast, American Express

2020-2025 Global Digital Marketing Spending Market Report – Production and Consumption Professional Analysis (Impact of COVID-19) Covid 19 Outbreak Impact research report added by Report Ocean, is an in-depth analysis of market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s…

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What’s Next for 1:1 Identity in a Google-Less Industry?

As anyone in the advertising industry well knows, Google is in the spotlight. After announcing their identity management changes, it seems as though Google has thrown the entire advertising industry into a tailspin; one that has left most scrambling to understand what this means for their business. This could mean the end of 1:1 identity…