New Report Reveals 94% of Global Marketers Have Changed Digital Customer Experience (CX) Strategy to Meet New Consumer Expectations

New Report Reveals 94% of Global Marketers Have Changed Digital Customer Experience (CX) Strategy to Meet New Consumer Expectations

BOSTON–(BUSINESS WIRE)–A new global research study of 8,000 consumers and 800 marketers examines how digital marketers have adapted to consumer behavioral shifts during the last 18 months, particularly during the COVID-19 pandemic. The report, conducted by digital experience leader Acquia, looks at marketing strategies and technologies that have transformed the customer experience (CX), along with…

Acquia Builds Out Digital Experience Platform (DXP) to Unify Developer and Marketer Workflows

BOSTON–(BUSINESS WIRE)–Acquia today announced major updates to the Acquia Open Digital Experience Platform (DXP). These innovations are aimed at accelerating the development and optimization of composable digital experiences by bringing together the workflows of once-siloed digital marketing and development teams within a single platform. Automated and machine learning-powered features in both Drupal Cloud and Marketing…