Debuted globally in 2018, the NEVER STOP campaign has consistently delivered on its goal of raising awareness regarding Fujifilm’s commitment to achieving sustained corporate growth, to never stop building on its innovations and expertise. The 2021 edition of the NEVER STOP campaign showcases Fuji film’s focus on healthcare solutions and innovative technologies such as image processing and AI applications. Fujifilm is constantly innovating for a more sustainable world. But why stop there? Talking about the company’s commitment and vision towards a more sustainable world, Koji Wada, managing director, Fujifilm India, said, “Fujifilm India has always been at the forefront of healthcare innovation. For us, it has been about celebrating the ‘Never Stop’ spirit of people and inspiring them to learn the possibilities that good healthcare can bring. We want to shape the future of healthcare in India with our leading technologies, equipment and solutions, and this campaign captures that sentiment perfectly. With the launch of this new campaign, we want to further strengthen our commitment to deliver sustainable products, drive social changes and never stop innovating solutions for a better world.” Healthcare: Value for innovation Fujifilm’s drive for innovation in the healthcare space continues through preventive healthcare technology.
Leveraging the latest advancements led by Artificial Intelligence and Internet of Things, the company is creating an ecosystem that’s precise and intelligent, and offers accessible solutions oriented towards better outcomes. Its cutting-edge innovation in products like digital radiography, endoscopy, ultrasound and healthcare technology now include MRI and CT systems, which leverage its imaging technologies to enable earlier detection of diseases. Pioneer in digital photography When the world was changing from photographic film to digital , Fujifilm applied its scientific expertise to pioneer digital photography and instant cameras which preserve memories and enrich lives.
In India, the brand is seizing opportunities in the fast-growing mirrorless camera segment: Over the years, the X-series has continued to break new ground, improving and expanding the photography experience with each new camera. Fujifilm’s X and GFX series cameras not only cater to wedding photography but also to street and lifestyle images. Its Instax products and printing solutions bring back the culture of printing and sharing moments in an innovative format.
Graphic arts: Bringing imagination to life with innovation in printing material.
Digital innovation: Build on trust
Fujifilm’s data solutions are climate friendly, as they cut CO2 emissions by drastically reducing a data centre’s energy requirements. With its advanced industrial products, Fujifilm is supporting the evolution of a digital society with its partners using AI and IoT capabilities to tackle some of the toughest challenges. In every industry Fujifilm enters, it leverages and adapts its knowledge, expertise and resources to make the world a better place.
The brand is relentlessly working to advance imaging technology with the intention of bringing more richness and colour to everyday life. Intending to provide consumers and communities with technologically-advanced products to address their needs and lifestyle, Fujifilm’s innovations in imaging solutions are helping it realise “value from innovation” while creating a “sustainable society”. When it comes to innovating for a healthier world and a sustainable society, Fujifilm will NEVER STOP.