Fujifilm, a global leader in healthcare and imaging solutions, has always been at the forefront of innovation. With over 87 years of legacy, in every industry it enters into, they leverage and adapt their knowledge, expertise, and resources to make the world a better place. The brand recently launched the latest leg of its global Never Stop campaign – Never Stop Innovating for a Healthier World showcasing Fujifilm’s focus on healthcare solutions and innovative technologies such as image processing and AI applications.
Debuted in 2018, Fujifilm’s Never Stop campaign raises awareness of its commitment to achieve sustained corporate growth and to “Never Stop” building on innovation and expertise. The campaign also represents Fujifilm’s successful transformation from a photographic film manufacturer to a company contributing to the betterment of society with a wide range of business verticals.
Fujifilm’s drive for innovation in the healthcare space continues through preventive healthcare technology with its cutting-edge innovation in Digital Radiography, Endoscopy, Ultrasound, and Healthcare IT. It also includes MRI and CT systems leveraging its imaging technologies to enable earlier detection of disease.
Further, Fujifilm has also been supporting the evolution of digital society with its partners using AI and IoT capabilities to tackle big challenges. Fujifilm’s data storage solutions cut CO2 emissions by drastically reducing a data center’s energy requirements.
On the digital photography front, the brand is seizing opportunities in the fast-growing mirrorless camera segment in India. Over the years, the X series has continued to break new grounds, improving and expanding the photography experience with each new camera. Fujifilm’s X and GFX series cameras not only cater to wedding photography but also to street and lifestyle images. Its Instax products and printing solutions bring back the culture of printing and sharing moments in an innovative format.
Koji Wada, Managing Director, Fujifilm India, said, “Fujifilm India has always been at the forefront of healthcare innovation. For us, it has been about celebrating the ‘Never Stop’ spirit of people and inspiring them to learn the possibilities that good healthcare can bring. We want to shape the future of healthcare in India with our leading technologies, equipment, and solutions and this campaign captures the sentiment perfectly. With the launch of this new campaign, we want to further strengthen our commitment to deliver sustainable products, drive social changes and Never Stop Innovating Solutions for a Better World.”
Since its inception, the brand is relentlessly working to advance imaging technology with the intention of bringing more richness and color to everyday life. Intending to provide consumers and communities with technologically advanced products to address their needs and lifestyle, Fujifilm’s innovation in imaging solutions is helping it realize ‘value from innovation’ while creating a ‘sustainable society.’
“Never Stop is not just a campaign for us. Never Stop signifies our commitment to continuously bring values from innovation. Since its inception, Fujifilm has evolved constantly to grow into a brand that resonates with people, delivers innovation, and provide solutions to people. Through our Never Stop Campaign, we want to highlight our long-standing relationship with our consumers and introduce them to our newer technologies and product offerings while strengthening our position as a market disruptor. At Fujifilm, we have endeavored to ‘NEVER STOP’ innovating and improving by providing our consumers with the best-in-class products and services, across verticals,” said Mr. Tribhuwan Joshi, Vertical Head Brand Communication, Public Relations and CSR, Fujifilm India Pvt. Ltd.
The digital campaign film highlights the innovations made by Fujifilm in various fields to resolve challenges on a large scale and will be promoted through print, digital, and OOH mediums.
Fujifilm has always worked to create an ecosystem to drive precise, intelligent, and accessible solutions oriented towards better outcomes. It has endeavored to ‘NEVER STOP’ innovating and improving by providing its consumers with the best-in-class products and services, across verticals.