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Partnerships With Local Players Are Key For Global Brands Marketing To China.

Partnerships With Local Players Are Key For Global Brands Marketing To China.

China Mobile Shopping AdobeStock_392411911 Marketing to Chinese consumers presents global brands with an unprecedented opportunity: one billion people are now connected to the internet, China is home to the world’s largest middle class, and Chinese tourists are the global leader in international tourism expenditure. The list goes on. But reaching consumers in China is not straightforward. Technology giants Google, Amazon…

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