Experimarketing – Buyers Before Your Eyes

Experimarketing – Buyers Before Your Eyes

Colin Carrasquillo Colin Carrasquillo is the Digital Marketing Manager at Nielsen Automotive Group, a dealership group with seven locations throughout northern New Jersey. Colin is a self-proclaimed “experimarketer,” which refers to an individual that creates, innovates, and appreciates ways for marketers to create new opportunities for businesses. He is also the host of the Experimarketing…

Catalog KPIs … Keeping Your Eyes on the Ball

Catalog KPIs … Keeping Your Eyes on the Ball

Key performance indicators (KPIs) are important to any print catalog or digital marketing business. Knowing how often and which KPI to track can make a huge difference to your profit and loss (P&L) statement. You need to separate the “nice to know” from the “need to know” information. Tracking nonessential KPIs might make you feel…

Amherstview eyes large-scale growth over the next 25 years

Amherstview eyes large-scale growth over the next 25 years

The small town of Amherstview, Ont., is looking to get a lot bigger over the next few decades. Representatives from Loyalist Township, with the assistance from WSP Canada, have created a 25-year Secondary Plan, which provides a policy and implementation framework that aims to guide the future growth and development of the region. Read…