Teamwork

Meet the marketers building teams fit for volatile times

With almost half of marketers having experienced new team structures over the past year, how are brands reorientating themselves internally to fit the demands of the new working world? The art of putting a team together has always involved finding a blend of personalities and skillsets. If that feels tricky when recruiting externally, it can…

Unilever expands in-house capabilities as company becomes ‘match fit’ | Advertising | Campaign Asia

Unilever expands in-house capabilities as company becomes ‘match fit’ | Advertising | Campaign Asia

Unilever has expanded its in-house capabilities by increasing the number of digital marketing hubs it has around the world. Chief executive Alan Jope said the company had improved its “structural capability” via 46 digital marketing hubs—up from 38 last March. These hubs have been created to facilitate collaboration between audience analytics activation specialists, online engagement leaders,…