Forrester CMO on the new digital marketer

Forrester CMO on the new digital marketer

Brands and marketers now have to find ways to engage in social justice discussions, from Black Lives Matter and racial unrest to consumer demands for sustainability, whether they want to or not. “A lot of our research shows you can’t stand on the sidelines,” Forrester CMO, Shirley Macbeth told CMO. Forrester has been building up…