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The State of Play in Ad Fraud

While the trials and tribulations of the new cookie-less era continue to dominate the focus of the digital marketing industry, one unwanted aspect of our sector continues to lurk ominously: ad fraud. In this article, ExchangeWire speaks to a number of industry professionals to assess how ad fraud has developed over the course of the…

Being human: top marketers discuss why avoiding fraud and protecting consumer data are top priorities

Being human: top marketers discuss why avoiding fraud and protecting consumer data are top priorities

Standfirst – With brand investment in digital rising, ensuring that spend reaches real humans as effectively as possible is top of mind for marketers. The Drum and Human hosted marketing leaders from Microsoft, Circles.Life, Grab, Paypal and Razer, at a roundtable to find out more. With consumer touchpoints fragmenting across more digital platforms, the investment…

Meitu Taps HUMAN for Marketing and Advertising Fraud Prevention

NEW YORK–(BUSINESS WIRE)–Meitu, China’s top AI-driven image-and-video processing tech enterprise, has partnered up with cybersecurity leader HUMAN (formerly known as White Ops), best known for collectively protecting enterprises from bot attacks, to safeguard Meitu’s applications and programmatic platform solutions to support with the delivery of effective business results for Meitu’s ecosystem. HUMAN’s Advertising Integrity pre-bid…

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Meitu Taps HUMAN for Marketing and Advertising Fraud Prevention

Meitu joins HUMANs’ partner network, consisting of a prestigious group of large internet platforms, enforcing collective protection against digital fraud and abuse to break the economics of cybercrime. SINGAPORE, April 27, 2021 /PRNewswire/ — Meitu, China’s top AI-driven image-and-video processing tech enterprise, has partnered up with cybersecurity leader HUMAN (formerly known as White Ops), best…

Real Housewives star Jen Shah arrested on fraud charges

‘Real Housewives’ star Jen Shah arrested on fraud charges

Two members of The Real Housewives of Salt Lake City reality television show appeared in court for the first time Tuesday after being arrested on federal fraud charges alleging they cheated hundreds of people nationwide over a 10-year period in a telemarketing scheme. Jennifer Shah, 47, of Park City, Utah, and Stuart Smith, 43,…