'Make the most of the opportunities where they really exist': Why F'real is dipping into mobile game marketing - Digiday

‘Make the most of the opportunities where they really exist’: Why F’real is dipping into mobile game marketing – Digiday

F’real, a California-based, blend-it-yourself milkshake and smoothie company, is doubling down on its virtual reality efforts by way of its new mobile app game “F’real Shake Run.” The initiative is designed to keep the 18-year-old in-store retailer brand, which is a subsidiary of Rich’s Products Corporation, relevant as the pandemic has pushed people to spend more…