NBC organises workshop on digital marketing fundamentals

NBC organises workshop on digital marketing fundamentals

Muscat: The National Business Centre (NBC), which pertains to the Public Establishment for Industrial Estates – Madayn, organised a workshop on the fundamentals of digital marketing for companies. Organised in cooperation with Rumoz Company at the Knowledge Oasis Muscat, the workshop highlighted the elements of an effective marketing plan, key marketing platforms, digital marketing methods,…

Screenshot of Jordan West's basic SMS marketing framework — level 1 (cool leads) to level 5 (warm leads).

CommerceCo Recap: SMS Marketing Fundamentals | Practical Ecommerce

Text messaging can be among the productive retail marketing channels, provided the workflows are automated and the performance is tracked. Entrepreneur Jordan West, the owner of an ecommerce agency, Mindful Marketing, and an online apparel company, The Kindred Studio, uses text-message marketing to drive customer engagement and sales. He believes text messages are among his…