BestMediaInfo Bureau

Early stage start-ups may spend up to 30% of fundraise on advertising-led customer acquisition

As India’s cash-flushed start-ups aim for aggressive growth by rapidly expanding their consumer base, these young companies plan to spend big on advertising mediums, including digital, print and TV.  According to industry experts, the start-ups are likely to spend around 30% of their fresh funds raised on advertising-led customer acquisition. In the present year, more…