Unilever expands in-house capabilities as company becomes ‘match fit’ | Advertising | Campaign Asia

Unilever expands in-house capabilities as company becomes ‘match fit’ | Advertising | Campaign Asia

Unilever has expanded its in-house capabilities by increasing the number of digital marketing hubs it has around the world. Chief executive Alan Jope said the company had improved its “structural capability” via 46 digital marketing hubs—up from 38 last March. These hubs have been created to facilitate collaboration between audience analytics activation specialists, online engagement leaders,…