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Are branded virtual worlds the new marketing terrain?

Creating a new branded virtual world isn’t easy and some brands may want to explore partnering with a popular gaming platform like Roblox, says Hackl. “You don’t have to create a full world but you can start by dipping your toes and doing little activations here and there.” Lil Nas X’s virtual concert on Roblox…

FAANG Digital Marketing Analysis: Facebook and Google Report Enormous Ad Revenue Gains Off of Latest Earnings Reports for Q1 2021

FAANG Digital Marketing Analysis: Facebook and Google Report Enormous Ad Revenue Gains Off of Latest Earnings Reports for Q1 2021

FORT LAUDERDALE, Fla., April 29, 2021 /PRNewswire-PRWeb/ — Even as the United States continues to work towards reverting to a pre-pandemic state of society, digital advertising continues to surge in growth and popularity among businesses around the world. As companies begin offering insight into their year-to-date performance across various timelines, members of FAANG are once…

Exults Digital Marketing

Why NFTs are More Than Just the Latest Trend

“Soon, businesses will begin leveraging [NFTs] to increase appreciation, trust, and value for their clients. Many forward-thinking companies already have.” —Zach Hoffman, CEO of Exults Digital Marketing FORT LAUDERDALE, Fla. (PRWEB) April 29, 2021 Last month, Non-Fungible Tokens (NFTs) experienced a rapid rise in popularity after digital artist Mike Winkelmann—also known as Beeple—sold their…